How DreamHome Realty Increases Leads 52% with Chatref
52%
More Leads
67%
Faster Qualification
$47k
Monthly Savings
Overview
DreamHome Realty, a residential real estate agency with forty-five agents handling 1,200 annual transactions, struggled with lead response times and showing coordination. With eight administrative staff managing website inquiries, showing requests, and property questions, response times averaged nine hours while hot leads went cold. After implementing Chatref's real estate chatbot, DreamHome now qualifies leads instantly, increased quality lead volume by fifty-two percent, reduced qualification time by sixty-seven percent, achieved eighty-nine percent client satisfaction, and saves forty-seven thousand dollars monthly.
The Challenge
Website visitors browsing properties needed immediate answers about pricing, features, neighborhoods, and showing availability but received delayed responses. Agents spent hours qualifying unready buyers instead of showing properties to serious prospects. Evening and weekend inquiries went unanswered until the next business day, losing leads to faster competitors. Showing coordination involved frustrating phone tag between clients, agents, and listing agents. The agency needed an intelligent assistant that could engage website visitors instantly, qualify buyer readiness, schedule showings seamlessly, provide property information accurately, and operate twenty-four hours without expanding admin staff.
The Solution
DreamHome selected Chatref after a two-month pilot showed exceptional lead engagement and conversion results. The chatbot integrates with their MLS system, CRM, and scheduling platform, accessing real-time property data and agent calendars. Training involved agents and admin staff: they uploaded market information, neighborhood guides, financing basics, and qualifying questions. Within four weeks the bot launched on their website and via SMS, engaging property inquiries, qualifying buyers, scheduling showings, and answering questions while routing qualified leads to appropriate agents.
Implementation & Key Benefits
Benefit #1: Instant Lead Engagement
Chatref engages website visitors within seconds, answering property questions and capturing contact information. Lead volume increased fifty-two percent as evening and weekend visitors received immediate attention. Lead quality improved dramatically as the bot pre-qualifies buyers on budget, timeline, and financing, allowing agents to focus on serious prospects ready to act.
Benefit #2: Automated Showing Coordination
The chatbot shows agent and property availability in real time, booking showings instantly without phone tag. Showing volume increased forty-three percent as scheduling became frictionless, and no-show rates dropped thirty-six percent thanks to automated reminders. Agents appreciate having their calendars filled with qualified prospects instead of spending time on coordination calls.
Benefit #3: Comprehensive Property Information
The bot provides detailed property information, neighborhood data, school ratings, and comparable sales instantly. Prospects arrive at showings educated and prepared, making agent time more productive. Transaction velocity improved as informed buyers made decisions faster, and agent productivity increased fifty-one percent.
Results & ROI
Quality lead volume increased fifty-two percent through instant engagement and better qualification. Agent productivity rose fifty-one percent as they focused on showing properties to qualified buyers. Transaction velocity improved substantially with educated prospects. Automating lead management saves forty-seven thousand dollars monthly, paying for Chatref in eight weeks.
"Chatref transformed our lead generation. We capture and qualify more leads instantly, agents focus on closings, and clients love the responsive experience. Our growth has been exceptional."
Steve Anderson
Broker-Owner, DreamHome Realty
Key Takeaways
DreamHome Realty demonstrates how real estate agencies can use AI chatbots to capture more leads, qualify prospects efficiently, and boost agent productivity—without expanding administrative staff. Chatref's real estate expertise makes lead automation accessible for any agency ready to compete in modern real estate markets.