How LinguaMax Boosts Enrollments 49% with Chatref
49%
Enrollment Growth
12
Languages
$59k
Monthly Savings
Overview
LinguaMax, teaching twenty-five languages to 32,000 students annually through online and in-person classes, struggled with multilingual enrollment support and placement testing coordination. With seventeen enrollment advisors helping prospective students in limited languages during business hours only, international inquiries often went unanswered and enrollment completion rates suffered. After implementing Chatref's multilingual chatbot supporting twelve languages, LinguaMax now handles eighty-four percent of inquiries automatically, increased enrollments by forty-nine percent, improved placement accuracy, and saves fifty-nine thousand dollars monthly.
The Challenge
Prospective students needed help in their native language to understand course levels, choose appropriate programs, and complete placement tests. Support was limited to English, Spanish, and Mandarin during business hours, leaving many international inquiries unanswered. Manual placement testing coordination created bottlenecks, delaying enrollment starts. Students struggled scheduling classes around work and family commitments without real-time availability information. LinguaMax needed a polyglot assistant that could support enrollment in twelve languages, administer and score placement tests automatically, show real-time class availability, operate twenty-four hours for global students, and scale during enrollment periods without hiring multilingual staff.
The Solution
LinguaMax selected Chatref after a four-month pilot demonstrated excellent multilingual support and placement testing automation. The chatbot communicates fluently in twelve languages, integrates with their student management system, and administers placement tests with instant scoring. Training involved language instructors and enrollment staff: teams uploaded course descriptions in multiple languages, placement test materials, schedules, and policies. Within seven weeks the bot launched on their website and WhatsApp, helping prospective students in their native language, administering placement tests, showing class availability, and completing enrollments while routing complex inquiries to enrollment advisors.
Implementation & Key Benefits
Benefit #1: 12-Language Enrollment Support
Chatref helps students enroll in their native language, explaining course levels, schedules, and pricing clearly. This multilingual support increased international enrollments by sixty-three percent and improved enrollment completion rates by fifty-two percent. Students appreciate getting personalized guidance in the language they're most comfortable with, even if they're learning a different language.
Benefit #2: Automated Placement Testing
The chatbot administers placement tests conversationally, scores them instantly, and recommends appropriate class levels. Testing time dropped from scheduling delays of days to immediate completion, removing enrollment friction. Placement accuracy improved thirty-seven percent thanks to consistent scoring, and students start in better-matched classes leading to higher satisfaction and completion rates.
Benefit #3: Real-Time Availability and Booking
Students see class schedules and availability instantly, booking spots that fit their schedule without phone tag. The bot handles eighty-four percent of enrollment inquiries without human help, and class utilization increased forty-four percent as scheduling became frictionless. Student satisfaction reached ninety-two percent, up from seventy-six percent.
Results & ROI
Enrollments increased forty-nine percent, driven by multilingual support and automated placement testing removing friction. International student enrollments jumped sixty-three percent. Automating support in twelve languages saves fifty-nine thousand dollars monthly, paying for Chatref in six weeks. Student satisfaction rose to ninety-two percent, and completion rates improved thanks to better placement.
"Chatref unlocked international growth we couldn't achieve before. Students get perfect support in their language anytime, and our enrollment process is seamless. It's been transformative."
Maria Rodriguez
Director of Enrollment, LinguaMax
Key Takeaways
LinguaMax shows how language schools can use AI chatbots to provide truly multilingual support, automate placement testing, and scale internationally—without hiring polyglot staff. Chatref's multilingual capabilities make enrollment automation accessible for any language education provider ready to serve global students efficiently.