Blog / Analytics & Data-Driven Marketing
Marketing Reporting: How to Create Reports That Drive Action
Learn how to create marketing reports that drive action. This comprehensive guide covers report design, metrics selection, visualization, and best practices.
Customer Lifetime Value: How to Calculate and Use CLV
Learn how to calculate and use Customer Lifetime Value (CLV). This comprehensive guide covers CLV formulas, calculation steps, use cases, and best practices.
Marketing Analytics Tools: Top Platforms Compared
Compare the top marketing analytics tools in 2025. This comprehensive guide covers features, pricing, pros and cons, and best practices for choosing the right tool.
Marketing ROI: How to Calculate and Improve Your Return
Learn how to calculate and improve marketing ROI. This comprehensive guide covers ROI formulas, calculation steps, improvement strategies, and best practices.
Marketing Dashboard: How to Build Your Own
Learn how to build your own marketing dashboard from scratch. This comprehensive guide covers everything from defining objectives to selecting metrics and creating visualizations.
Marketing Attribution Models: Which One Should You Use?
Learn how to choose the right marketing attribution model for your business. This comprehensive guide covers single-touch, multi-touch, and data-driven attribution models, helping you understand which touchpoints contribute to conversions.