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How can I customize Chatref to match my RV trailer dealership's branding?

Chatref Team3 min read / Updated June 18, 2026

Customizing Chatref to match your RV dealership’s branding takes just a few minutes. You control the widget’s primary color, upload your logo, and set the agent name so every interaction feels like a natural extension of your lot. The result is a customer support experience that reinforces your dealership identity at every touchpoint.

Access your agent’s branding settings

Log in to your Chatref account at app.chatref.ai and open the agent you built for your dealership website. From the agent dashboard:

  • Click the Customize tab in the left menu.
  • The Branding section is where you control the widget’s visual identity - colors, logo, and agent name.

All changes save instantly. There’s no extra fee for branding - full customization comes with every Chatref account, even while you use your $50 free credit.

Match your RV dealership’s color palette

Your dealership’s colors are often the first visual cue customers recognize online. Chatref lets you apply a single primary accent color that flows across the chat bubble, header, and send button.

  1. Under Branding, locate the Primary Color field.
  2. Enter a hex code (e.g., #B22222 for a rich burgundy often seen on RV dealer lots) or use the color picker to grab an exact shade from your existing site.
  3. The preview window updates live so you can confirm the look before publishing.

Aim for a color that contrasts well with your site’s background while staying true to your RV trailer dealership branding. The widget will automatically adjust text and icon colors to maintain readability.

Add your dealership logo and brand name

Consistency builds trust. Adding your logo makes the chat feel like an owned channel rather than a third-party tool - important when customers share financing details or ask about unit availability.

  • Logo: In the Branding panel, click Upload Logo. Use a transparent PNG or a square version of your dealership mark. The widget scales it to fit the header.
  • Agent Name: Type your dealership’s name (e.g., “Trailblazer RV Support”) into the Agent Name field. This appears beside your logo in the chat header and in the launcher bubble, so visitors immediately recognize who they’re talking to.

Together, these elements turn the Chatref widget into a natural extension of your customer support branding - no “powered by” labels or third-party feel.

Preview the customized widget on your site

Before you go live, see exactly how the widget will look on your actual RV trailer pages:

  1. Open any page where you’ve installed the Chatref snippet (or copy the snippet from the Install tab and paste it into a staging environment).
  2. Reload the page. The chat bubble now reflects your primary color.
  3. Click the bubble. The header shows your logo and dealership name, and the conversation window carries your accent color throughout.

If something feels off, go back to the Branding panel, tweak the color or replace the logo, and refresh - no coding required. This iterative preview helps you dial in a look that matches your lot’s signage, wraps, and website.

FAQ

How do I change the colors of my Chatref widget?

Open your agent’s Customize > Branding panel. Use the Primary Color picker to select a new accent color, or type in a hex code. The change takes effect immediately across the chat bubble, header, and interactive elements. There is no secondary color option - the single primary color governs the entire widget’s visual identity.

Can I add my dealership logo to Chatref?

Yes. Inside the same Branding panel, click Upload Logo and select a PNG or square image. The file is automatically sized for the chat header and launcher bubble. Pair the logo with your dealership’s name in the Agent Name field to complete the branded look.

What branding options does Chatref offer?

Every Chatref account includes full widget customization at no extra cost. You can set a primary brand color, upload a logo, and define the agent’s display name. These options ensure the chat widget matches your RV dealership’s branding without hidden fees or feature gates. The platform does not currently support advanced options like custom CSS or fonts, but the core identity controls give you a clean, professional on-brand widget.

Put this into practice

Chatref answers your customers from your own content, day and night. Add it to your site and go live in minutes – free to start.

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