How do I customize Chatref to match my realtor brand?

Log into your Chatref account at app.chatref.ai and select the agent you want to brand. In the left sidebar, open the Customization panel. This is where you control every visual and behavioral aspect of your widget - no code required. Real estate teams can toggle between agents here, so you can keep a separate branded assistant for each property portfolio or team member if needed.

Under Branding, set the Primary color to your brokerage’s HEX value - the same color you use on your website and signage. Upload your logo (SVG or PNG) and it appears inside the chat header. Enter your Brand name exactly as you want it displayed; for example, “Lakeview Realty” or “The Martinez Group”. These changes immediately reflect in the widget preview, so you can confirm the look before going live.

Scroll to Widget behavior to customize the launcher position (bottom-right is standard for property sites), set a welcoming Greeting message like “Ask me about any listing,” and choose whether the widget opens automatically or waits for a click. You can also disable the “Powered by Chatref” watermark - a branding removal that’s included on all accounts, with no extra fees.

Once you’re happy with the preview, save your changes and copy the single snippet from the Website Widget tab. Paste it just before the closing </body> tag of your real estate site (or into your site builder’s custom code field). Open a listing page and test the chat. The widget will inherit your branding and answer questions using only your uploaded property documents, neighborhood guides, and FAQs - no generic AI guesses.

What are the best practices for branding Chatref in real estate?
Stick to your brokerage’s exact primary color and logo. Keep the greeting short and service-oriented (“I can help you with this listing’s features, viewings, and pricing”). Test the widget on your home page and a property detail page to ensure contrast stays readable against both light and dark backgrounds. Finally, use consistent brand naming across all agents so returning clients recognize the experience.

How can I match my website design with Chatref?
Input your site’s primary HEX color and upload the same logo variant you display in your header. The widget’s clean, modern container adapts to that color palette. If your site uses a fixed footer, place the launcher above it; the positioning toggle in the Customization panel lets you offset the button vertically. No custom CSS is needed.

Are there any guides for customizing Chatref for realtors?
Yes. This KB article walks through the steps. For a visual walkthrough, you can visit docs.chatref.ai and search for “branding widget.” The Chatref team also provides a live demo widget on the real estate industry page, so you can see a finished example before you start.