Setup
How to set up lead capture for senior living lead capture…
How to set up lead capture for senior living lead capture widget — answered from your own docs. How Senior Care Facilities teams use Chatref (lead capture, lead
Set up lead capture for your senior living community by training a Chatref agent on your facility’s information, turning on the Lead Capture feature, and embedding the widget on your site. The agent collects visitor details like name and email while answering common questions, turning website visitors into warm leads your sales team can follow up with.
Before you start
- A Chatref account (sign up free at chatref.ai, $50 credit included, no card required)
- Your senior living community’s content: floor plans, services, fees, testimonials, and any FAQs you want answered automatically.
- The website where you will embed the widget - and access to paste a code snippet.
- A clear list of lead fields you want to collect (typically name, email, phone, and maybe a message).
Step-by-step setup
- Create an agent in Chatref. Log in at app.chatref.ai, click “New Agent”, and name it after your community.
- Add your training content. In the Knowledge tab, upload PDFs (e.g., brochures, pricing sheets), submit website URLs, or paste plain text. The agent will answer all future questions using only this content - no guessing.
- Enable Lead Capture. Go to the agent’s Features and toggle on “Lead Capture”. You can customize the prompt the agent uses to ask for details (for example, “Would you like me to send you a personalized guide? Just share your name and email.”) and choose which fields are required.
- Style the widget. In the Widget tab, pick a primary color that matches your community’s branding and copy the embed snippet.
- Embed the widget. Paste the snippet into your website’s global footer or template, just before the closing
</body>tag. The widget will appear on every page where you include it.
Check it works
- Open your site in an incognito/private browser window - this avoids cookie and session conflicts.
- Click the chat icon. The widget should load immediately.
- Ask a typical visitor question like “What does a studio apartment cost?” The agent should reply with details from your content.
- After answering (or as configured), the agent will ask for the visitor’s contact information. Fill out the fields and submit.
- Go back to your Chatref dashboard and open the Inbox. You should see the conversation and the lead details attached.
Common issues
- Widget not appearing: Confirm the snippet is in the right place and that your site isn’t blocking it (e.g., via a content security policy). Also, check you allowed your domain in the Widget tab’s domain list.
- Lead capture never triggers: Make sure Lead Capture is enabled in the agent’s settings. If the agent lacks enough content to answer questions confidently, it may not try to collect details - add more training material.
- Collected fields are missing: In Lead Capture settings, mark the fields you need (e.g., email) as required. The agent will only collect the fields you’ve configured.
- Leads not showing in the inbox: Refresh the inbox list. Leads appear as contacts attached to conversations; you can filter by “Has contact info” to see them.
- Widget looks wrong: Re-save the widget styling and clear your website’s cache. The new styling may take a few minutes to propagate.
For broader guidance on using Chatref in senior care, see Senior Care Facilities.
FAQ
What causes senior living lead capture widget problems for Senior Care Facilities?
Most issues stem from insufficient or outdated training content - the agent can’t confidently answer questions, so it never draws the conversation to a point where gathering visitor details feels natural. Other common causes: the lead capture feature is toggled off, the widget snippet is missing or placed incorrectly, or the domain where the widget runs isn’t allowed. On the visitor side, ad blockers or restrictive browser settings can prevent the widget from loading.
How do I improve senior living lead capture widget for Senior Care Facilities?
Start by loading your most important pages and documents - pricing, floorplans, FAQ - to give the agent thorough material to draw from. Then, fine-tune the lead capture prompt: make it sound like a natural extension of a helpful conversation, not a pushy sales line. A/B test when the prompt appears (after the first question vs. after multiple interactions) to find what increases submission rates. Finally, regularly review collected leads in your Chatref inbox to see which fields are being completed and adjust your required fields accordingly.
Related guides
Put this into practice
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