Capture senior living leads before a referral agency does.
Most families leave senior living websites without submitting a form. One blocking question sends them to a referral agency — and a third-party fee. Chatref captures the lead directly, from the conversation.
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Why it matters
The problem this solves.
The challenge
Families browse your site, hit one unanswered question, and submit to a referral agency instead.
What it costs
You pay a referral fee for a family that was already on your website — for a question you could have answered.
The Chatref way
Chatref answers the blocking question in chat and captures the lead directly — name, care need, contact — before they leave.
The Chatref solution
How Chatref captures leads before families leave.
A family member visits your website with a care question they cannot find answered on the page. Chatref answers it in chat, builds trust, and naturally collects their name, contact, and care need — delivering a qualified lead to your admissions inbox before they click away to a
Real questions
What Chatref answers here.
Do you have availability for a parent who needs some help but is still fairly independent?
Can you tell me more about what is included in the monthly fee?
I am not sure which level of care my father needs — can you help?
Are there any move-in specials or financing options?
What is the move-in timeline if we decide to proceed?
Can I talk to someone who can walk me through the process?
Loved by support teams
Admissions teams, owning their own lead pipeline.
How senior living communities use Chatref to capture more direct leads from their own website.
We were paying referral fees for families who had already been on our website. Chatref answers their question in the chat and captures the lead directly — we have reduced third-party referrals and our cost-per-move-in has improved.
Families that used to bounce from our site now submit through chat instead. The leads come with care context already attached.
Our admissions team loves the quality of leads from Chatref — they already know the family's care need and timeline before the first call.
of chat leads captured before the family visited a referral site
One widget, every language. We stopped losing non-English inquiries entirely and our direct lead rate went up.
What information does Chatref collect from a lead?
Name, phone or email, care need, and where they are in the decision process — everything your admissions team needs to make a warm follow-up call.
Does it work on all pages or just the contact page?
It runs on every page with your snippet — pricing, care levels, about us — wherever a family might have a question.
How does a captured lead reach my team?
It appears in your shared admissions inbox with the full chat transcript — no form email, no manual transfer.
Can it qualify the lead before capturing contact details?
Yes. It answers the family's question first, building trust — then collects their details naturally as the conversation progresses.
What if the family does not want to share their contact?
It continues to answer questions — the goal is to be useful, not to pressure. Families who are ready will share their details.
How quickly can we set this up?
Minutes. Add your community content, place the snippet, and the lead capture flow is live on every page.
Own your lead pipeline — stop paying for traffic that was already yours.
Place Chatref on your senior living website and turn anonymous visitors into named admissions leads — free to start.
Part of Chatref for Senior Care Facilities · Healthcare hub · pricing.