How do I handle chats in different languages?

Chatref’s multilingual capability routes each conversation through language‑specific AI models, so the answers stay accurate even when the visitor’s language isn’t English. The ai‑agents remain grounded in your own knowledge base – product specs, shipping policies, affiliate details – so responses match your brand, not generic guesses. This means a customer in Mexico gets a Spanish reply built from the same docs your English‑speaking customers see, without you maintaining separate bots or translated articles.

Activating multilingual support is a simple toggle in your widget settings. The website‑widget snippet you already embedded automatically detects the visitor’s browser locale and serves the correct language model – no extra code, no per‑domain hacks. Once turned on, every new chat inherits the language detection automatically, so your affiliate marketing global customers are covered immediately.

While automatic detection works for most shoppers, you can add a language selector to the website‑widget as well. This lets visitors manually switch to a different language if, for example, they’re traveling or prefer to read in a second language. The selector is a widget customization option – enable it once and every chat session respects the user’s choice without breaking the AI agent’s grounding in your docs.

Because the ai‑agents handle the heavy lifting, your team sees every conversation in the same unified view, with language tags attached. You don’t need to hire per‑region staff – Chatref’s multilingual routing ensures that questions in French, German, or Japanese are answered accurately day and night. The widget’s built‑in lead capture also works regardless of language, so you never miss a potential affiliate partner.

What languages does the chat widget support?
Chatref’s multilingual widget supports up to 11 languages at present, covering the world’s major business languages. The list is determined by the non‑English AI models available in the routing layer, and it grows as we expand model support.

How to set up language detection?
Detection is automatic. After you enable the multilingual toggle in your Chatref widget settings, the embed snippet reads the visitor’s browser language preference and routes the chat to the appropriate language model. No additional configuration or coding is needed.

Can customers choose their language?
Yes. You can optionally display a language picker in the widget. When enabled, customers can override the auto‑detected language at any time, and the AI agent will immediately switch to that language while staying grounded in your same knowledge base.