How do I set up multilingual support for my beauty store?

Solid multilingual customer service starts with content the agent can trust. In Chatref, you add your beauty store’s product pages, PDF ingredient lists, shipping policies, and FAQ docs to the knowledge base. The AI uses only this material to answer questions, so your brand’s voice, formulations, and fine print stay exact in every language. A well-fed knowledge base means your agent never guesses - it pulls the right detail whether the question is about paraben-free claims or a return window.

After your content is in, head to agent settings and enable multilingual. Pick the beauty boutique language options your customers actually use - like English, French, Spanish, Japanese, or Arabic (up to 11 total). There is no need to translate any document yourself. Chatref’s AI agents auto-detect the visitor’s language, then answer in that same language directly from your original content. This keeps your support grounded, consistent, and available around the clock, no matter which market a shopper is in.

Once multilingual is live, the AI agent handles the repeat questions that eat up your team’s time. It can explain product benefits, clarify shade availability, or walk a customer through your loyalty programme - all while speaking the visitor’s preferred language. Because each response is drawn straight from your knowledge base, you get accurate, on-brand support that scales without hiring a multilingual staff. Even a one-person boutique instantly offers the kind of multilingual customer service that was once only practical for brands like Sephora.

• Setting up multilingual support for beauty stores – Simply add your beauty store’s product information, policies, and FAQs to Chatref’s knowledge base, then enable the languages your customers speak in the agent settings. The system auto-detects language and answers from your own content, giving you a fully multilingual agent without coding or separate translated documents.
• Offering customer service in multiple languages – Chatref’s AI agents support up to 11 languages. Once you activate multilingual, any visitor can ask a question in their language and the agent replies using your exact content. This lets a small team deliver 24/7 multilingual support that stays true to your brand’s tone and product details.
• Sephora’s multilingual support – Large retailers like Sephora provide support in multiple languages - such as English, French, and others - across their global sites, often through dedicated regional teams. Chatref brings the same multilingual reach to independent beauty boutiques: a single AI agent that can answer in any supported language from one knowledge base, no separate help centres required.