$50 free credit for new accounts - ends in

Claim $50

Implementation

How can I capture leads from CRM trial users in chat?

Chatref Team3 min read / Updated June 16, 2026

Chatref’s lead-capture automatically collects visitor details during chat conversations. AI agents pre-qualify trial users based on your own criteria, and custom actions push those warm leads directly into your CRM. Insights then track which conversations turn into signups, so you know exactly what’s working.

Capture trial user details automatically

Turn every chat into a lead without extra work. When a CRM trial user starts a conversation, Chatref’s lead-capture silently collects their name, email, and any information they volunteer. You do not need to ask for it; the agent picks it up from the chat just as a sales rep would. The data appears in your conversation inbox and can be exported or forwarded. This gives you a growing list of trial users who are engaged enough to reach out, ready for follow‑up or qualification.

Qualify leads with AI agents

Not every trial user who chats is ready to buy. Your ai-agents can qualify them on the spot. Train your agent with your own qualification playbook – questions about company size, use case, or timeline. When a trial user asks about a feature, the agent can respond helpfully and then ask a qualifying question, like “Are you evaluating this for your team?” The answer tells you whether this is a warm lead or just a curious user. The agent handles this automatically, so your sales team only picks up pre‑qualified conversations.

Send qualified leads to your CRM with custom actions

Once a lead is qualified, send it straight into your CRM. Custom-actions let you trigger your own tools right from the chat. You can configure an action that, when the agent determines a trial user is a strong fit, pushes that user’s details and conversation summary into your CRM platform. The transfer happens server‑to‑server, no manual copy‑pasting. Your CRM gets a clean lead record with context from the chat, so your sales reps can pick up the conversation where the agent left off. This closes the gap between chat engagement and CRM signup tracking.

See what’s working with insights

Know which conversations lead to CRM signups and which do not. Chatref’s insights automatically mines your chat history, surfaces patterns, and tags conversations by outcome. You can see what trial users ask most before converting, and where you lose them. Weekly digest emails summarise these trends, so you can refine your agent’s qualification questions or adjust the handoff point. With this visibility, you improve lead capture over time instead of guessing.

FAQ

How to capture leads from CRM trials?

Use Chatref’s lead-capture to collect contact details during chats, let ai-agents qualify them with your own criteria, then use custom-actions to push the lead directly into your CRM. This turns every chatbot conversation into a source of warm, pre‑qualified leads.

Can chat capture CRM signups?

Yes. The moment a trial user signs up for your CRM through a chat‑driven process, Chatref can record that action. By combining lead-capture and custom-actions, you can create a closed loop: capture, qualify, and send signup details to your CRM automatically, giving you a clear record of chat‑influenced conversions.

What’s the best way to qualify CRM leads?

Train an ai-agent with your ideal customer profile and qualifying questions. The agent asks the right questions at the right time – based on what the user says – and scores or tags the lead accordingly. This happens inside the chat without a human, so every trial user gets consistent qualification before they ever reach your sales team.

How to track trial user conversations in CRM?

Link every chat to a CRM contact or lead record using custom-actions. When a trial user is identified, the agent can attach a conversation summary or tagged transcript to the CRM entry. Then insights group and surface those conversations by outcome, so you can see the entire history and measure which chats led to closed deals.

Put this into practice

Chatref answers your customers from your own content, day and night. Add it to your site and go live in minutes – free to start.

Get started