Implementation
How can I capture leads from my family law website using your software?
Chatref’s embeddable widget lets you capture leads from your family law website automatically. The AI agent, grounded in your own family law knowledge base, answers visitor questions and collects contact details and case specifics in chat – turning curious visitors into qualified leads without additional forms. It's pay-as-you-go, with $50 free credit to start.
Adding the Chatref widget to your family law website
To capture leads from your family law website, start by embedding the Chatref widget. From your Chatref account, copy the single-line JavaScript snippet and paste it into your website’s <head> section. This installs the website-widget on every page, allowing you to engage visitors with family law lead capture wherever they land – your homepage, practice area pages, or blog posts.
The widget is origin-allowlisted, so it only activates on domains you authorize, keeping your configuration secure. Once installed, you can preview the widget directly in the Chatref playground to test how it captures leads and displays your brand.
Building your AI agent’s family law knowledge base
Your lead capture widget is powered by an ai-agent that answers family law questions from your own content. Upload documents like your firm’s FAQs on divorce, child custody, spousal support, and property division – plus pages from your website or sitemaps. Chatref’s knowledge-base uses this material to respond to visitors with accurate, jurisdiction-specific information. When visitors get immediate, helpful answers, they’re more likely to share their details for a consultation.
This grounding also builds trust: the agent never guesses or provides generic legal advice. It only responds based on what you’ve uploaded, making it a safe and professional front door for lead generation for family lawyers.
Configuring lead capture to collect the right information
Within your agent’s settings, you’ll find the lead-capture configuration. Here you can define which fields to collect – typically name, email, phone number, and a custom field like “case type” (e.g., divorce, custody, adoption) or preferred contact time. The widget can trigger the lead capture form automatically after the visitor has asked a few questions, or when they specifically request a consultation.
This website visitor capture happens directly in the chat, so users never have to leave the conversation to fill out a separate intake form. All captured leads appear in your Chatref account, complete with the chat transcript, so you have full context before following up.
Managing and following up with your family law leads
Every lead captured from your family law website is stored in your Chatref dashboard, where you can view details, mark follow-up status, and export them as CSV. From there, you can import leads into your practice management software or email tool to start your follow-up process. Because you pay only for the chatbot responses you use – not per lead – you can capture unlimited leads without a monthly subscription fee, scaling your intake along with your marketing.
FAQ
What information can I collect from website visitors?
You can collect any information you define in the lead capture fields, including name, email, phone number, and one or more custom fields (e.g., case type, preferred contact time, brief description). The fields are fully configurable in the agent’s lead capture settings.
How can I follow up with captured leads?
All leads are stored with their full chat transcript in your Chatref account. You can view them immediately and export the list as a CSV file. Use that CSV to import leads into your email tool, practice management software, or CRM for a call or email follow-up.
Can I integrate lead capture with my existing CRM?
Chatref does not yet offer a native CRM integration, but you can export your leads as a CSV file and import them into any CRM. For automated workflows, you can use a third-party automation platform like Zapier to connect Chatref’s API – or contact our support for more options.
Put this into practice
Chatref answers your customers from your own content, day and night. Add it to your site and go live in minutes – free to start.