What custom actions can Chatref perform during flash sales?

During a flash sale, customers need quick help: applying a promo code, changing an item size, or checking if an order went through. Chatref’s custom actions allow your AI agent to perform these account-level tasks without human intervention. The agent can collect the order number, validate a coupon, update the cart, or pull up the latest tracking info - all within the same conversation window. This means shoppers get immediate answers, and your support team is free to handle complex exceptions.

Flash sales generate a spike of repetitive questions - “Is code X valid?”, “My payment failed”, “Where is my order?”. With custom actions, you can automate resolutions for the most common scenarios. Set up triggers that check coupon validity against your backend, verify payment status, or provide live stock availability. The AI agent handles hundreds of these requests simultaneously, ensuring no customer waits for a simple answer while your sale is active.

Beyond real-time automation, Chatref’s insights engine tracks every custom action triggered during the sale. You’ll see which discounts were most requested, where shoppers got stuck, and what queries led to abandoned carts. This data lands in digestible reports, helping you refine future sale strategies, adjust inventory, and improve your support workflows after the event ends.

What tasks can be automated during flash sales?
With Chatref’s custom actions, you can automate the application and validation of coupon codes, order status lookups, inventory checks, cart adjustments, and lead capture forms. Any repeatable support task that follows a set pattern can be handed off to the AI agent.

How can custom actions improve customer support during flash sales?
Custom actions reduce wait times by handling repetitive tasks instantly, without pulling live agents away from complex issues. This keeps response times low even during traffic spikes, improves shopper satisfaction, and allows your support team to focus on high-value interactions like upselling or handling edge cases.

Can Chatref perform specific actions based on customer inquiries?
Yes. You define custom actions that trigger when the AI agent detects a particular intent - such as “apply discount” or “track order”. The agent then collects any needed details (order ID, coupon code) and performs the action by calling your designated tool or API, all while staying grounded in your business data.