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Implementation

How do I provide support in multiple languages?

Chatref Team2 min read / Updated June 17, 2026

Running a global ecommerce store means shoppers need answers in their own language. Chatref makes multilingual support simple - enable up to 11 languages from your agent settings and your AI agent detects each visitor’s language and responds accurately from the same training content. Just pick your language options and you are ready to go.

Enabling multilingual support

  1. Open your Chatref dashboard and go to the agent you want to work with.
  2. Click Settings and scroll to the Language section.
  3. Turn on the Multilingual toggle. Your agent will now support multiple languages based on the options you choose.

Selecting language options

Chatref currently supports up to 11 languages for customer-facing responses. The most commonly used options for music stores and ecommerce include English, Spanish, French, German, Italian, Portuguese, Japanese, and more.

  • Check the boxes next to each language you want to make available.
  • The first language you select is the default - if a visitor’s language cannot be detected, the agent will answer in this default.
  • You can reorder the languages to set a different default.

Training your agent for multilingual support

Your AI agent answers from your own documents, so make sure your training content covers the languages you enable. For example, upload product FAQs, shipping policies, and return instructions in each target language. The agent will automatically match the visitor’s question to the correct language content - no need to create separate bots for each region.

Testing multilingual responses

Before going live, test how your agent handles different languages. Open the Playground inside the agent’s dashboard:

  • Type a question in a supported language, like “¿Cuál es el tiempo de envío?” (Spanish).
  • Confirm the answer is in the same language and grounded in your content.
  • Try each language option to spot any gaps in your training material.

Monitoring and improving your multilingual support

Use the Conversation Inbox to review chats in all supported languages. Look for questions that triggered a fallback - often a sign that your content needs a translation. Tag conversations by language and add the missing information to your knowledge base. Chatref’s AI agent learns immediately so your next multilingual customer gets the right answer.

Put this into practice

Chatref answers your customers from your own content, day and night. Add it to your site and go live in minutes – free to start.

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