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Setup

How do I set up the Chatref widget on my insurtech website?

Chatref Team2 min read / Updated June 17, 2026

Setting up the Chatref widget on your insurtech website lets you deliver instant, accurate answers grounded in your policy documents and guides. It takes just a few minutes: create a Chatref agent, train it on your content, and paste a single embed snippet into your site. No coding required, and every new account starts with $50 in free credit.

Train Your Agent on Insurtech Content

Before you install the widget, give your agent the knowledge it needs. Inside your Chatref dashboard, upload your PDFs, add your help center URLs, or point it to your sitemap. The agent will answer questions strictly from this material, so it never hallucinates or guesses about coverage details, claims processes, or policy terms.

Install the Chat Widget on Your Site

Once your agent is trained, grab the embed snippet from the agent’s Install tab. Paste this single block of code just before the closing </body> tag on every page where you want the chat to appear. The widget loads asynchronously and won’t slow down your site. If you use a tag manager, you can deploy it there instead.

Customize the Widget to Match Your Brand

Make the widget feel native to your insurtech site. Under the agent’s Customization settings, you can set your brand’s primary color, upload a logo, and adjust the widget’s position on the screen. You can also configure the greeting message to welcome visitors with a prompt like “Ask me anything about your policy or claims.”

Capture Leads and Review Conversations

The widget does more than answer questions. It can collect visitor details when a conversation starts, turning chats into warm leads for your sales team. Every conversation also lands in your shared inbox, where you can review transcripts, see what customers are asking, and step in to take over a chat if a human touch is needed.

FAQ

How to add Chatref to my insurtech site?

Create a free account at app.chatref.ai, train an agent on your policy documents or website content, then copy the embed code from the Install tab and paste it into your site’s HTML just before the </body> tag. Your $50 free credit is available immediately with no credit card required.

Where do I place the chat widget code?

Place the embed snippet just before the closing </body> tag on every page where you want the widget to appear. If you use Google Tag Manager or a similar tool, you can deploy the code through that instead of editing your theme files directly.

Can Chatref work with my existing website?

Yes, the widget is a standalone JavaScript snippet that works with any website platform, including custom-built insurtech sites, WordPress, Shopify, and Webflow. It loads independently and does not interfere with your existing scripts or styles.

Put this into practice

Chatref answers your customers from your own content, day and night. Add it to your site and go live in minutes – free to start.

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