How do I set up Chatref to capture leads from my car dealership website?

Sign into your Chatref account at app.chatref.ai. Navigate to your agent, open Settings, and find the Lead Capture card. Toggle it on. Chatref will then ask you to configure the fields you want to collect. For a car dealership, a good starting set is:

• Full name
• Phone number
• Email address
• Vehicle or service interest (text field)

You can add or remove fields any time. The form appears smoothly inside the chat flow when a visitor asks a question that matches your trigger conditions - for example, when they ask about a specific model, financing, or a test drive. All captured details land in your conversation inbox where your sales team can follow up.

This is instant automotive chatbot leads with zero integration work. Every new account gets $50 in free credit to test lead capture and all other features - no credit card required.

Head to the Embed tab of your agent. Copy the single line of code Chatref generates. Paste it just before the closing </body> tag on every page where you want the chat to appear. The widget works on any site platform - your dealership’s Wix, WordPress, custom-built site, or even a standalone inventory page.

Once embedded, a chat icon appears in the bottom corner. Visitors can click it, ask questions about your inventory or services, and the AI agent will answer grounded in your own uploaded documents, like your vehicle brochures, financing PDFs, or a sitemap of your site. When the conversation reaches a point where lead capture is triggered, the form slides in without breaking the experience.

If you want to drive more car dealership lead generation, place the widget on high-intent pages: vehicle detail pages, "Get a Quote" pages, and your financing overview.

Your dealership has unique conversation patterns. Train your Chatref agent by uploading a few key resources:

• PDF price lists or spec sheets
• Links to your new and used inventory pages
• A text document covering common questions: trade-in policies, warranty details, promotional financing rates

The more your agent knows, the more natural the conversation feels. This leads to more engaged shoppers who are happy to share their contact details. Use the Custom Actions feature to ask qualifying questions like "What’s your budget range?" or "Are you interested in new or pre-owned?" before the lead form appears. That way, every lead you capture is already warm.

Inside your Chatref dashboard, the Inbox shows every conversation and every captured lead. You’ll see the visitor’s details, full chat transcript, and the page they were on when they engaged. Use this to prioritize follow-ups: a lead that asked about "2026 Model X lease deals" and left a phone number is ready for a call.

Chatref doesn’t replace your CRM - it feeds it. You can manually export leads or, with a lightweight integration, send them to your existing system using Zapier or a simple webhook (custom actions can hit an endpoint). This way, lead capture works hand-in-hand with your sales process, not as a separate silo.

And because Chatref is pay-as-you-go, you pay only for the conversations that actually happen. No per-seat fees, no feature paywalls - unlimited agents, lead capture, and widget embedding are all included, even when you’re just using the $50 free credit.

How can I generate more leads for my car dealership?

Add an AI chat widget to your high-intent pages (inventory details, financing, trade-in) that answers questions grounded in your own data. When visitors get instant, accurate answers, they are far more likely to share their contact information. Chatref’s lead capture form slides in mid-conversation, turning curious shoppers into qualified leads without any manual effort from your team.

What is the best way to capture leads from a website chatbot?

A chatbot that asks for contact details only after providing real value converts better. Chatref’s approach: the AI first answers the visitor’s question using your own documents, then gently offers the lead form. You control when it triggers. The best part - no extra monthly cost. All features, including lead capture, come with every account.

How do I integrate lead capture with my existing CRM?

Chatref does not have a native built-in CRM integration, but you can connect it easily. Use the agent’s custom actions to send captured lead data via a webhook to your CRM’s API, or build a Zapier zap between Chatref and your CRM (HubSpot, DealerSocket, etc.). For manual workflows, export leads from the conversation inbox as CSV. This keeps your team working in their usual tool while Chatref handles the capture.