How RenovateNow increases consultations 64% with Chatref

RenovateNow is a regional home renovation firm that handles kitchen remodels, bathroom renovations, and full-home additions. Most projects start the same way: a homeowner fills out a web form or calls after hours with rough scope in mind and a budget they are not sure how to frame. Before Chatref, two coordinators spent most of their day calling back leads, re-qualifying them, and pencilling in consultations – which meant evening enquiries often waited until the next business day.

RenovateNow's pipeline was leaking in three places. First, response time. Homeowners shopping at 9pm rarely waited until morning for a callback. Second, repetitive load. Coordinators answered the same questions about pricing bands, permit timelines, and service areas dozens of times each day. Third, triage. Serious remodel leads sat in the same inbox as simple handyman enquiries the firm does not take on.

RenovateNow trained a Chatref chatbot on their project catalog, typical pricing ranges, permit and timeline notes, and a clear list of in-scope service areas. The bot runs on the public website and on the post-form thank you page. When a homeowner asks about a kitchen remodel, Chatref explains the usual scope tiers, ballpark price ranges, and typical timeline, then collects project details – square footage, timeline, budget band – and offers an in-home consultation slot from the sales calendar.

Because Chatref answers only from RenovateNow's own content, every answer is grounded in the firm's published positions on scope and pricing. When a request is out of scope – a zip code they do not service, or a project type they do not take – the bot politely declines and hands off a clean summary so a coordinator never has to reread the whole thread.

Within 2 weeks of launch, Chatref was handling roughly 80 percent of first-touch lead conversations end-to-end. Booked consultations rose 64 percent quarter over quarter as after-hours homeowners were able to qualify themselves and pick a time on the spot. Average first response dropped from about 6 hours to under 45 seconds. RenovateNow estimates the automation saves roughly 50,000 dollars per month in recovered sales capacity and reduced overflow staffing.