Turn your help docs into an instant support agent

Chatref answers buyer questions instantly from your auction platform’s help docs – in your brand’s voice. Capture leads and hand off complex cases with full context.

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Why it matters

The problem this solves.

Repeat auction questions

Your team keeps answering the same questions about auction rules and processes.

Peak support overload

Support tickets spike during peak auction times, overwhelming your team.

Global support hassle

Keeping help docs updated across regions and languages is time-consuming.

Buyer frustration

Buyers get frustrated waiting for answers during time-sensitive auctions.

Deflect repeat auction questionsReduce onboarding time for buyersMaintain consistent global supportCapture warm leads from buyers

The Chatref solution

Keep support alive during product growth.

Fig. 1 · Keep support alive during product growth – AI answers repeat questions from your own docs – no dead ends, no guesswork

Real questions

What Chatref answers here.

AI answers ‘How do I switch CRMs?’ from your own docs – instantly.

Buyers get instant answers about the 3-minute auction rule.

Resolve ‘Where’s my data?’ in chat with one click – no email loops.

Capture warm leads from customers asking about CRM moves.

Support takes over complex cases with full chat history.

Buyers in different regions get consistent answers.

Under the hood

The features that power it.

AI Agents

Your own AI assistant, trained on your business.

Insights & Analytics

See what people ask and how your agent is doing.

Lead Capture

Turn chats into contacts, captured for you.

Shared Inbox

Watch chats live and step in when a human is needed.

Conversation Tags

Auto-label chats by topic so you can filter and report.

Pay as you go

Pay only for what you use, with simple prepaid credits.

Solve the next job too.

See all of them on the Chatref for Real Estate Auctions hub.

Customer Support Software for Auctions

Essential Software for Real Estate Agents

Free Auction Software Options

View all Chatref for Real Estate Auctions solutions

Loved by support teams

Teams cut repeat questions by half

How Chatref deflects common support requests with your own content

Imports used to stall halfway and land in our queue. Now Chatref walks users through field mapping from our own guide, and most finish without us. Our admins handle the real migrations again.

Northwind Analytics

Chatref answers buyer questions about auction rules instantly – no more repeat emails. Our team focuses on complex cases only.

Pinehook

New buyers onboard faster with instant answers from our auction guides. Time to first bid dropped significantly.

Cardinal CRM

68%

of import questions answered before they reach the team

One set of content supports every region and language. Buyers get help 24/7 without adding headcount.

Modio

FAQ

Questions, answered.

Still not sure? Talk to our team.

Isn’t this just another generic chatbot?

Chatref only answers from your own content. It won’t make things up like generic chatbots do.

Will this work for our global buyers?

Yes, Chatref maintains one set of content that works across all regions and languages.

How do we handle complex cases?

Chatref hands off to your team with full chat history and context when needed.

What’s the cost compared to adding more support staff?

Chatref scales support without headcount costs. Results depend on your content quality.

Won’t importing old content bring in outdated answers?

You choose what to import. Start with your best guides, then use insights to spot updates. Your AI only answers from what you give it.

How long does setup take during a migration?

Minutes. Upload your content, drop in one widget snippet, and your AI starts answering. No rewrites or coding.

What if my content is in different formats or languages?

Chatref works with help docs, guides, site pages, and files. It answers across languages from one set of content.

Can I keep my old content private?

Yes. Your content stays yours. Chatref only answers from what you import – it never searches the web or shares data.

Turn your docs into an instant support agent – free

Start for free and let AI answer buyer questions in your brand’s voice

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Part of Chatref for Chatref for Real Estate Auctions · Real Estate hub · pricing.