How does Chatref capture leads for my tire shop?

Every visitor who opens the chat becomes a potential lead. Chatref’s lead-capture feature works inside the widget to quickly move a prospect from a casual question into a qualified contact record. The agent asks for what it needs based on the conversation, such as name and phone number when a visitor asks about a tire rotation, or vehicle make and model when someone mentions a specific tire. No forms to fill, no pushy pop-ups - just a helpful assistant that gathers the details your shop needs to follow up.

With lead-capture, you decide what information matters most. The agent can prompt for first name, last name, valid phone number, email address, vehicle year/make/model, preferred appointment times, or service descriptions. For example, a visitor asking “Do you have Michelin Defenders in stock?” could be asked for their vehicle and phone number so a service advisor can check availability and call them back. All captured leads appear in your Chatref inbox, with full conversation history attached.

Custom-actions let Chatref push lead data straight into your tools the moment a lead is captured. When the agent collects a phone number and service request, a custom action can fire off a webhook or Zapier integration to create a new lead in your existing CRM, such as HubSpot, Pipedrive, or a local shop management system. Set it up once, and from that point on every chat lead lands where your team already works - no copy-paste, no missed opportunities.

The insights feature automatically surfaces what’s working. Chatref tags conversations based on intent and outcome, so you can see which messages turn into booked appointments and which common questions tend to stall. A weekly digest email tells you things like “20% of chats that asked about all-season tires resulted in a lead this week.” That lets you double down on the right offers and refine the questions your agent asks to boost conversion.

How do I set up lead capture in Chatref?

Open your agent settings in the Chatref dashboard, turn on lead capture, and configure the prompt that the agent uses to ask for details. You can customize the exact fields it collects (name, phone, vehicle, etc.) and test the flow in the live playground before going live on your site.

What information can Chatref collect from leads?

The agent can collect any information you define: name, phone number, email, vehicle year, make, model, service needed, preferred appointment time, tire size, or custom open-ended notes. It validates phone numbers on the fly, so your team always gets a usable contact.

How do I integrate lead capture with my CRM?

Use Chatref’s custom-actions. Create an action that fires whenever a lead is captured, then point it to your CRM’s API endpoint or a Zapier webhook. Pass the collected fields as payload, and Chatref will push them automatically. Chatref supports any tool that accepts HTTP requests, so you can connect to virtually any CRM.