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Feature Use Case

How can I capture leads from my immigration law chat widget?

Chatref Team2 min read / Updated June 18, 2026

Your immigration law chat widget can automatically collect leads with Chatref’s lead capture. Embed the widget on your consultation pages, configure the AI agent to ask for name, email, and immigration case type, and have qualified contacts delivered to your team without any manual follow‑up.

Enable Lead Capture on Your Law Firm’s Chat Widget

Every Chatref widget includes a built‑in lead capture toggle. After you drop the embed snippet on your website, open your agent’s settings and switch on lead capture. Customize the fields you want to collect—name, email, phone, preferred visa category, or case urgency—so intake matches your immigration practice.

Because there are no feature gates and no per‑widget fees, you can run lead capture on unlimited bots, each tuned to a different practice area (family immigration, employment visas, asylum) or language.

Let AI Agents Pre‑Qualify Immigration Leads

Not every visitor is ready to book a consultation. Chatref’s AI agent engages first, answering questions grounded in your own firm’s content. It asks situational questions like “Which visa are you applying for?” or “What stage is your case in?” before presenting the lead capture form. This way, only leads that match your intake criteria get captured—saving your attorneys time.

The agent never guesses: it uses only the eligibility guides, checklists, and FAQ documents you’ve uploaded, so answers are accurate and on‑brand.

Use Custom Actions to Notify Your Team Instantly

Once a lead is captured, don’t let it sit in an inbox. Custom actions let the agent trigger immediate follow‑up. For example, you can set a custom action to send captured details to your intake coordinator via email, or to your case‑management tool. The agent can also confirm the submission in‑chat with a templated message like “Our team will review your information and call you back within 24 hours.”

This automation runs entirely inside the chat widget, keeping the experience seamless for the visitor and hands‑free for your firm.

Monitor and Organize Leads from the Conversation Inbox

All captured leads appear in Chatref’s shared inbox alongside the full conversation transcript. Your team can review what the lead asked about, see the qualification questions the agent already handled, and prioritize follow‑up. You can tag conversations by practice area or status, making it easy to measure intake volume and spot patterns—like a spike in H‑1B questions during cap season.

FAQ

How to capture leads from my law firm's chat?

Embed the Chatref widget on your site, enable lead capture in the agent settings, and choose which fields to collect (name, email, phone, case type). The agent will prompt for these details during the conversation, and all submissions appear in your inbox.

Let the AI agent ask qualifying questions before showing the capture form. Upload your firm’s intake criteria and common screening questions; the agent will use that content to ask about visa type, status, and timeline. Only visitors who match your filters will be asked to leave their details.

Can I automate lead capture for immigration law?

Yes. After a lead is captured, custom actions can immediately forward the contact to your team via email, push to a CRM, or schedule a follow‑up task—all without manual handoff.

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