How can I provide multilingual support?

International buyers, relocating families, and investors expect to browse listings and get answers in their native language. Offering language options removes friction from the inquiry process, builds trust, and captures leads that would otherwise bounce to a competitor who does speak their language. With multilingual support, a single brokerage can serve local and global audiences from the same website.

Chatref’s multilingual capability is built into every AI agent at no extra cost. After you upload your training documents - property descriptions, commission breakdowns, area guides - the agent learns your business. No need to translate each file; the platform uses multi-model routing to serve a chat experience in the visitor’s language. Simply enable the languages you want to support in your agent’s settings. The embeddable widget will then automatically match each visitor’s browser language, or you can let users pick from an on-widget language selector.

Because the agent is grounded in your own documents (not generic web search), every answer stays factual to your inventory, policies, and brand voice. Whether a buyer asks about square footage in Spanish or a renter queries pet policies in French, the AI resolves the question by retrieving from your original content and formulating a response in that language. The same single source of truth powers consistent answers for all markets - no hallucination, no mismatched details.

The single Chatref widget lives on your website, but it operates as a multilingual real estate concierge. It qualifies leads in any supported language, captures contact details during the chat, and hands off complex questions to your human team through the shared inbox. You get full visibility into conversations across regions via conversation tags and insights, helping you spot demand patterns in different language segments and strengthen your global reach.

What are the benefits of offering multilingual support in real estate?
Multilingual support helps brokerages connect with international buyers, reduce language barriers, and increase lead conversion. It also improves the user experience for non-English speakers, builds credibility, and allows you to serve multiple markets without building separate websites or hiring multilingual staff.

How can I set up multilingual support for my business?
With Chatref, simply upload your business documents to an AI agent, then toggle on the desired languages in the agent’s settings. Drop the embeddable widget into your website. The agent will handle translations and grounded responses automatically, giving you language options without any code or separate content maintenance.

What tools can help me provide support in multiple languages?
Chatref combines a grounded AI engine with built-in multilingual routing for up to 11 languages. The AI agents use your existing content to answer questions accurately, while the widget, shared inbox, and lead capture work across all languages. This eliminates the need for separate translation services or multiple chatbot instances.