Turn buyer questions into closed deals with AI-powered support
Chatref automates answers from your listings and FAQs – no more repeating the same info. Buyers get instant help, and your team focuses on what matters most.
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Why this matters
Support gets stuck on repeat questions
Deflect the busywork – not more tickets. Chatref answers the same setup, import, and permission questions from your own guides so your team focuses on what matters.
Inbound Property Queue
Questions arrive from the website listing widget, viewing requests, and tenant rent & maintenance queries – all feeding a single support pipeline.
Property Knowledge Base
Chatref indexes your listings, lease terms, and availability – verifying every response against your own property content.
Smart Output Routing
Most enquiries get an instant answer. Offers, disputes, or sensitive tenant issues are routed to your agent or property manager with full context.
Answered Instantly
90%+ of listing, availability, pricing, and tenant questions resolved on the spot.
Warm Agent Handoff
Escalated to your agent or property manager with the full conversation transcript.
Setup and import questions arrive from everywhere, at all hours, and converge on Chatref. Chatref answers them from your own CRM guides, and those answers reach every user, on every channel and in every region.
Same questions daily
Your team wastes hours answering setup, import, and permission questions over and over.
Work stops, queues grow
Admins get pulled away from product work as tickets pile up and users stall.
No lead insights captured
Valuable signals from support chats slip away because no one tracks them.
What you get
Four wins for CRM teams.
The big picture
CRM teams close more deals – AI answers from your own content, not the web.
Inbound Enquiries vs. Agent Capacity
As the portfolio expands, enquiry volume grows exponentially. Human agent capacity stays flat – creating a widening gap of unanswered buyers and renters.
Support Diagnostics
Nearly 190 enquiries go unanswered daily – many before a viewing is ever booked.
With Chatref
Chatref answers the gap instantly from your own listings – turning enquiries into booked viewings and signed leases.
As a firm adds listings and units, inbound enquiries climb steeply. Without Chatref, the share answered by agents barely moves – buyers and renters drop off. Chatref answers the growing gap from the firm's own listings and lease terms, so the team stays calm at any portfolio size.
How it works
Turn your help docs into instant answers
Feed Chatref your guides and FAQs once. It learns them to answer questions 24/7 – so your team only handles cases that need a real person.
Add your help docs and guides Upload setup guides, import walkthroughs, and permission FAQs. Chatref digests them fast to answer questions straight from your own content.
Drop the widget on your site Embed the snippet. Chatref starts answering questions instantly from your content – no extra work.
AI answers buyer questions Questions about contacts, pipelines, or permissions resolve instantly in the chat – no dead-end links or digging through docs.
Human handoff with full context When a question needs a human, Chatref hands it off with the full chat history so your team picks up without missing a beat.
The toolkit
Every job, mapped to a feature.
One AI agent, and a toolkit around it. Each card links to the feature that does the work.
AI-powered support
Real estate industries
One AI agent that answers buyer questions from your listings and guides. Turn questions into closed deals.
Real questions
Real estate questions answered instantly
Buyer asks about school districts – Chatref pulls instant info from your neighborhood guides.
Chatref captures a buyer's contact details when they ask about scheduling a viewing.
Identify that many buyers ask about HOA fees and update your FAQs accordingly.
During holidays, Chatref handles buyer inquiries overnight when your team is off.
Smarter CRM support
Turn buyer questions into closed deals instantly
AI-powered support that automates answers from your listings, FAQs and guides – no more repeating the same info to every buyer.
The math
Turn support costs into sales
Every chat resolved without your team is money saved – and a chance to capture leads. Chatref turns your docs into instant answers so buyers get help fast, and your team works on high-value tasks. Outcomes depend on your content.
- Cut support costs by deflecting repeat questions
- Speed up sales with instant lead capture from chats
- Scale globally without hiring more support staff
- Improve docs based on real buyer questions
- Free your team to focus on high-value work
- Turn routine chats into warm leads for sales
Loved by support teams
CRM teams, scaling support without scaling admins.
How CRM platforms use Chatref to answer setup, import, and permission questions before they reach the team.
Chatref took over the import and field-mapping questions that used to fill our queue. Our admins finally spend their time on the migrations that actually need a person.
New customers used to wait a day for setup help. Now they configure pipelines on their own and reach their first deal the same day.
It answers permission and role questions from our own docs, in our own voice. Most admins cannot tell it apart from the team.
of setup and import questions answered before they reach an admin
One agent covers our EU and US accounts in their own language, so we retired the after-hours import desk for good.
Will Chatref invent answers about our CRM?
No. It only uses your own help docs and guides – never guesses or makes things up.
Is Chatref just a search box in a chat window?
No. It gives instant answers and can take action – like resetting passwords or updating permissions.
Can Chatref handle our CRM’s unique rules?
Yes. Upload your setup docs and permission guides. It answers only from that content.
Does Chatref replace our support team?
No. It deflects repeat questions so your team can focus on complex cases.
How long does Chatref setup take?
Most teams go live in under an hour. Add your content, drop in one snippet, and you’re done.
Can Chatref answer questions in other languages?
Yes. It answers in the user’s language using your translated content. One widget covers every region.
What if our CRM docs are outdated?
It only uses what you give it. When you update your docs, it uses the new content immediately.
How do we know what users are asking?
It sends a weekly insights email. It shows top questions and where your docs need improvement.
Does Chatref charge per agent seat?
No. You pay based on usage – not per seat. Scale support without growing costs.
Will Chatref work for complex CRM questions?
Yes. As long as your content covers those topics, it can answer them – and hands off to a human if needed.
Can Chatref take action inside our CRM?
Yes. It can trigger account tasks like resetting permissions or updating settings – all from your help docs.
What if Chatref can’t answer a question?
It hands off to a human with full chat history – so no one repeats themselves or loses context.
Bring Chatref to your chatref for residential brokerages.
Add your help docs, drop in one snippet, and let Chatref answer the first questions – free to start.
Part of the Real Estate support hub · see pricing.