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Stop repair teams from pulling admins every time a customer gets stuck on estimates or invoices.

Your customers hit snags in their repairs. When estimates or invoices slow them down, they stall. Chatref answers from your own guides – right where they work – so support keeps up as your shop grows.

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Take a tour of the product

Why this matters

Support drowns in repeat questions

Stop wasting time on busywork. Your team answers the same setup, import, and permission questions daily. Chatref handles these from your own guides – so they can focus on what matters.

01 / Channels

Inbound Service Queue

Questions arrive from the website service widget, appointment requests, and parts & repair-status queries – all feeding a single support pipeline.

Appointment & Test-Drive
Idle
Parts & Repair Status
Ready
02 / Grounding Engine

Shop Knowledge Base

Chatref indexes your service menu, parts availability, and pricing – verifying every response against your own shop content.

Service Menu & Pricing
Linked
Parts & Inventory
Linked
Warranty & Financing
Linked
03 / Resolution

Smart Output Routing

Most enquiries get an instant answer. Quotes, trade-ins, or complex repairs are routed to your service advisor or salesperson with full context.

Answered Instantly

90%+ of service, parts, pricing, and hours questions resolved on the spot.

Warm Advisor Handoff

Escalated to your service advisor or salesperson with the full conversation transcript.

Setup and import questions arrive from everywhere, at all hours, and converge on Chatref. Chatref answers them from your own CRM guides, and those answers reach every user, on every channel and in every region.

Same questions daily

Your team spends hours answering the same setup, import, and permission questions over and over.

Work stops, queues grow

Admins get pulled away from product work, tickets pile up, and users stall before they finish setup.

No warm leads captured

Valuable signals from support chats slip away because no one captures them.

What you get

Four wins for CRM teams

The big picture

CRM teams cut repeat questions – AI answers from your guides, not the web.

Shop Growth vs Support

Inbound Enquiries vs. Staff Capacity

As the shop adds bays and inventory, enquiry volume grows exponentially. Human staff capacity stays flat – creating a widening gap of unanswered owners and shoppers.

Gap Analysis

Support Diagnostics

Queue StatusCritical
Overloaded(Scale stage)
Unanswered Enquiries90% Gap

Nearly 190 enquiries go unanswered daily – many before an appointment is ever booked.

With Chatref

Chatref answers the gap instantly from your own service menu – turning enquiries into booked appointments and sales.

Fig. 1 · The automotive support gapwhy enquiries pile up as a shop grows

As a shop adds bays, inventory, and customers, inbound enquiries climb steeply. Without Chatref, the share answered by staff barely moves – owners and shoppers drop off. Chatref answers the growing gap from the shop's own service menu and parts data, so the team stays calm at any volume.

How it works

Turn your help docs into instant answers

Feed Chatref your guides once. It learns them and answers questions 24/7 – so your team only handles cases that need a real person.

Add your help docs and guides Upload setup guides, import walkthroughs, and permission FAQs. Chatref digests them fast to start answering questions from your content.

Drop in one widget snippet Embed the Chatref widget on your website. It’s ready to answer questions instantly from your content.

AI answers customer questions Customers get instant answers about contacts, pipelines, or permissions – no dead-end links, just resolved issues.

Human handoff with full context When a question needs a human, Chatref hands it off with the full chat history – so your team picks up without missing a beat.

Real questions

CRM teams cut repeat questions

Fix 'teammate can’t see customer record' errors instantly

Set up a sales pipeline step-by-step in minutes

Connect Gmail to the CRM in under a minute

Repair broken workflow automations on the spot

Fix email templates that won’t send automatically

Set user permissions for new team members in seconds

Clean up duplicate contacts fast without support help

The math

Turn chats into savings – not support tickets

Every chat that never hits your queue is a ticket you don’t have to pay for. Chatref answers questions straight from your own docs so your team can focus on what matters. Results depend on your content.

  • Deflect repeat questions before they become tickets
  • Cut first-response time from hours to seconds in every region
  • Scale support globally without adding headcount or night shifts
  • Turn routine how-to chats into warm leads for sales
  • Free admins to build features instead of answering docs
  • Use chat insights to fix the docs causing the most questions

Loved by support teams

CRM teams, scaling support without scaling admins.

How CRM platforms use Chatref to answer setup, import, and permission questions before they reach the team.

Chatref took over the import and field-mapping questions that used to fill our queue. Our admins finally spend their time on the migrations that actually need a person.

Northwind Analytics

New customers used to wait a day for setup help. Now they configure pipelines on their own and reach their first deal the same day.

Pinehook

It answers permission and role questions from our own docs, in our own voice. Most admins cannot tell it apart from the team.

Cardinal CRM
71%

of setup and import questions answered before they reach an admin

One agent covers our EU and US accounts in their own language, so we retired the after-hours import desk for good.

Modio

FAQ

Questions, answered.

Still not sure? Talk to our team.

Will Chatref replace our existing software?

No – it works alongside your tools to handle support, deflecting repeat questions and capturing leads.

How does Chatref ensure accurate answers?

It only answers from your own guides and FAQs, ensuring accuracy and relevance.

Can Chatref integrate with our current systems?

Yes – it embeds into your website and integrates with your existing tools.

What happens if Chatref can't answer a question?

It hands off to your support team with full context, ensuring no question goes unanswered.

Will it invent answers about our CRM?

No. It only uses your own help docs and guides – never guesses or makes things up.

Is it just a search box in a chat window?

No. It gives instant answers and can take action – like resetting passwords or updating permissions.

Can it handle our CRM’s unique rules?

Yes. Upload your setup docs and permission guides. It answers only from that content.

Does it replace our support team?

No. It deflects repeat questions so your team can focus on the cases that need a person.

How long does setup take?

Most teams go live in under an hour. Add your content, drop in one snippet, and you’re done.

Can it answer questions in other languages?

Yes. It answers in the user’s language using your translated content.

What if our CRM docs are outdated?

It only uses what you give it. When you update your docs, it uses the new content immediately.

How do we know what users are asking?

It sends a weekly insights email. It shows the top questions and where your docs need updates.

Bring Chatref to your auto body collision repair.

Add your help docs, drop in one snippet, and let Chatref answer the first questions – free to start.

Part of the Automotive support hub · see pricing.