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Keep subscription shoppers happy without adding staff.

Your subscribers have questions – 24/7. Chatref answers instantly from your help docs and product pages, so support scales with your business.

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Why this matters

Your support team is drowning in repeat questions

Stop wasting time on busywork. Your team answers the same setup, import, and permission questions every day. Chatref takes over – freeing them to focus on what matters.

01 / Channels

Inbound Shopper Queue

Shopper questions arrive from the website widget, order-tracking lookups, and pre-purchase queries – all feeding a single support pipeline.

Order Tracking (WISMO)
Idle
Pre-purchase Questions
Ready
02 / Grounding Engine

Store Knowledge Base

Chatref indexes your product catalog, return policies, and sizing guides – verifying every response against your own store content.

Product Catalog
Linked
Returns & Exchanges
Linked
Sizing & Fit Guides
Linked
03 / Resolution

Smart Output Routing

Most shoppers get an instant answer. Complex returns or sensitive order issues are routed to your support team with full context.

Answered Instantly

90%+ of order, returns, sizing, and policy questions resolved on the spot.

Warm Agent Handoff

Escalated to your support team with the full shopper conversation transcript.

Setup and import questions arrive from everywhere, at all hours, and converge on Chatref. Chatref answers them from your own CRM guides, and those answers reach every user, on every channel and in every region.

Same questions daily

Your team wastes hours answering the same setup, import, and permission questions over and over.

Work stops, queues grow

Admins get pulled away from product work as tickets pile up and users stall before finishing setup.

Inconsistent responses

Keeping answers consistent across channels and regions is a constant struggle.

What you get

Four wins for SaaS teams

The big picture

AI answers from your own content – no guesswork, just fast help.

Store Growth vs Support

Inbound Tickets vs. Agent Capacity

As product lines expand, ticket volume grows exponentially. Human agent capacity stays flat – creating a widening gap of unanswered shoppers.

Gap Analysis

Support Diagnostics

Queue StatusCritical
Overloaded(Scale stage)
Unanswered Tickets89% Gap

Nearly 180 shopper tickets go unanswered daily – many before checkout.

With Chatref

Chatref answers the gap instantly from your store's own content – turning abandoned carts into completed orders.

Fig. 1 · The e-commerce support gapwhy tickets pile up as a store scales

As a store adds products and customers, inbound support tickets climb steeply. Without Chatref, the share answered by agents barely moves — shoppers abandon. Chatref answers the growing gap from the store's own catalog and policies, so the support team stays calm at any scale.

How it works

How Chatref works

Your content becomes instant answers. Here’s how it works in 4 steps.

Add your help docs and guides Upload your setup guides, FAQs, and product pages. Chatref learns them to answer questions in your brand’s voice.

Drop the widget into your site One snippet embeds Chatref anywhere. It starts answering questions instantly from your own content.

AI answers from your content Customers get answers they can use – no dead-end links, just solutions that work.

Human handoff with full context When a question needs a person, Chatref passes it to your team with all the details – no wasted time.

Subscription support

Niche stores, big savings

One AI agent that answers questions instantly from your help docs and product pages – in your brand’s voice.

Real questions

Subscription questions answered instantly

'How do I cancel my subscription?' – Chatref answers from your cancellation policy.

'When is my first box shipped?' – Chatref checks your shipping guide for the answer.

'What’s in this month’s box?' – Chatref pulls details from your product pages.

Complex billing questions get handed off to your team with full chat history.

The math

Turn chat into profit – not another support ticket

Every chat that never lands in your queue is a ticket you don’t have to pay for. Chatref answers setup, import, and permission questions straight from your own docs so your team can focus on high-value work. Results depend on your product and content.

  • Deflect the same questions before they become tickets
  • Cut first-response time from hours to seconds in every region
  • Scale support globally without adding headcount or night shifts
  • Turn routine how-to chats into warm leads for sales
  • Free admins to build features instead of answering docs
  • Use chat insights to fix the docs causing the most questions

Loved by support teams

CRM teams, scaling support without scaling admins.

How CRM platforms use Chatref to answer setup, import, and permission questions before they reach the team.

Chatref took over the import and field-mapping questions that used to fill our queue. Our admins finally spend their time on the migrations that actually need a person.

Northwind Analytics

New customers used to wait a day for setup help. Now they configure pipelines on their own and reach their first deal the same day.

Pinehook

It answers permission and role questions from our own docs, in our own voice. Most admins cannot tell it apart from the team.

Cardinal CRM
71%

of setup and import questions answered before they reach an admin

One agent covers our EU and US accounts in their own language, so we retired the after-hours import desk for good.

Modio

FAQ

Questions, answered.

Still not sure? Talk to our team.

Will it invent answers about our CRM?

No. It only uses your own help docs and guides – never makes up answers.

Is it just a search box in a chat window?

No. It gives instant answers and can take action – like resetting passwords or updating permissions.

Can it handle our CRM’s unique rules?

Yes. Upload your setup docs and permission guides. It answers only from that content.

Does it replace our support team?

No. It deflects repeat questions so your team focuses on complex cases.

How long does setup take?

Most teams go live in under an hour. Add your content, drop in one snippet – no training or coding.

Can it answer questions in other languages?

Yes. It answers in the user’s language using your translated content. One widget covers every region.

What if our CRM docs are outdated?

It only uses what you give it. Update your docs, and it uses the new content immediately.

How do we know what users are asking?

It sends a weekly insights email. It shows top questions and where your docs need work.

Does it charge per agent seat?

No. You pay based on usage – not per seat. Scale support without growing your bill.

Will it work for complex CRM questions?

Yes. As long as your content covers those topics, it can answer them – and hands off to a human if needed.

Can it take action inside our CRM?

Yes. It can trigger account tasks like resetting permissions or updating settings from your help docs.

What if the AI can’t answer a question?

It hands off to a human with full chat history – so no one repeats themselves or loses context.

Bring Chatref to your chatref for niche subscription stores.

Add your help docs, drop in one snippet, and let Chatref answer the first questions – free to start.

Part of the E-commerce support hub · see pricing.